About Simply Goblin
Simply Goblin is a cozy journaling and stationery brand for planners, scribblers, sticker hoarders, list makers, journal keepers, and anyone who likes turning everyday life into little quests.
🍄 How it started
Simply Goblin was created to make everyday planning and journaling feel more fun, creative, and personal.
Life is full of Main Quests, SideQuests, tiny rituals, unfinished lists, random ideas, and things we absolutely meant to remember. Simply Goblin creates planners, journals, stationery, stickers, and cozy little products designed to make all of that feel a little more magical.
We believe creativity, personal expression, useful design, and cozy routines belong together. Our products are playful without being childish, organized without being rigid, and always made with a little goblin-y joy.
When you support Simply Goblin, you're not supporting a huge company — you're supporting a small business run by a real human who loves stationery, cute desk supplies, and turning random ideas into things people can actually use.
Why Simply Goblin?
Creativity First
Your planner should feel like yours. We make room for color, chaos, doodles, and big ideas.
Cozy Over Corporate
No cold productivity jargon. Just warm design, gentle encouragement, and a little goblin charm.
Everyday Rituals
We celebrate the small routines — morning coffee, evening reflection, the to-do list finally finished.
Small Wins Matter
Made the bed? Finished a project? Remembered to drink water? That deserves a sticker and a victory dance.
Meet the Founder
Hi, I'm Crystal.
Simply Goblin was created by me — a lifelong stationery lover, journal keeper, maker, and collector of cute little things. What started as a love of planners, stickers, creative projects, and cozy desk supplies grew into a brand built around making everyday life feel more fun and a little more goblin-y.
I love turning random ideas into real products and creating things people can actually use in their everyday lives. A planner that doesn't feel like homework. A journal that invites scribbles. Stickers that make finishing a to-do list feel like a celebration.
Simply Goblin is my way of sharing the things that make me happy — and hopefully making your desk, your routine, and your creative practice a little cozier too.
And then there's Bibble.
Part mascot, part chaos goblin, part extremely questionable creative director. Bibble represents the playful side of Simply Goblin and appears throughout the brand, products, rewards, and everyday adventures.
She approves new sticker designs by sitting on them, offers moral support during late-night packing sessions, and firmly believes every finished list deserves a snack break.
Cozy Goblin Goods
Planners, journals, stickers, and little desk treasures designed to make everyday life feel like an adventure.
Our upcoming flagship planner — built for Main Quests, SideQuests, daily habits, and mild chaos.
Coming SoonA little philosophy
You do not need to have everything figured out. You just need somewhere to put the next quest.
Small quests. Big adventures. Mild chaos encouraged.